Adidas is altering the long-running scripts for the ways consumers

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Adidas is altering the long-running scripts for the ways consumers

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But perhaps more than the tangible qualities of products themselves, Adidas is altering the long-running scripts for the ways consumers build a narrative around fashion. With sneaker manufacturing so tied to sweatshops in Asia, companies like Adidas and Nike have long downplayed the origin stories of their products. But with the push toward sustainability, robotics, and personalized goods, Adidas is encouraging consumers not only to consider where their shoes come from but also to pay a premium for the origin story. Boost midsoles are already being produced in more traditional factories, such as those in China. adidas nmd canada mens Producing components that are usually made elsewhere in a high tech manufacturing environment struck me as less of a way to optimize a supply chain than a conceit—a story to be told. Tech, or at least its aesthetic, has a halo effect. WHEN THE ATLANTA Speedfactory opens at the end of this year, it will bring about 160 new jobs. The party line is that Speedfactory’s robots will not replace humans but instead provide job opportunities for “upskilled” factory workers. Job listings include roles for quality inspectors, tailors. adidas nmd womens canada The Speedfactory sneakers, at least in the short term, are likely to be sold to a niche audience that’s willing to pay upward of $260 for a limited-edition pair of shoes. Some economists are bullish on ideas like Speedfactory and see it as the start of a much larger trend. “We are finally escaping from the manufacturing trap that we’ve been in for the last 20 years,” says Michael Mandel, chief economic strategist at the Progressive Policy Institute in Washington, DC, referring to the mass offshoring of production to Asia. Improvements in automation can now finally substitute for cheap foreign labor, which will naturally push factories closer to where the consumers are. adidas nmd online canada As manufacturing shifts from offshore mass production to customized, local fabrication, new jobs will open up for human workers, some of which have yet to reveal themselves. “We used to have distribution built around manufacturing,” Mandel says, referencing the centrality of offshore factories, “and now I think that manufacturing is going to be built around distribution.” And yet, for the moment, there isn’t a ton of incentive for Adidas to back out of its global supply chain. The company has done extremely well in recent years: In the second quarter of 2017, sales grew by 21 percent, and all signs pointed to a gain on Nike.">http://adidas nmd canada But perhaps more than the tangible qualities of products themselves, Adidas is altering the long-running scripts for the ways consumers build a narrative around fashion. With sneaker manufacturing so tied to sweatshops in Asia, companies like Adidas and Nike have long downplayed the origin stories of their products. But with the push toward sustainability, robotics, and personalized goods, Adidas is encouraging consumers not only to consider where their shoes come from but also to pay a premium for the origin story. Boost midsoles are already being produced in more traditional factories, such as those in China. adidas nmd canada mens Producing components that are usually made elsewhere in a high tech manufacturing environment struck me as less of a way to optimize a supply chain than a conceit—a story to be told. Tech, or at least its aesthetic, has a halo effect. WHEN THE ATLANTA Speedfactory opens at the end of this year, it will bring about 160 new jobs. The party line is that Speedfactory’s robots will not replace humans but instead provide job opportunities for “upskilled” factory workers. Job listings include roles for quality inspectors, tailors. adidas nmd womens canada The Speedfactory sneakers, at least in the short term, are likely to be sold to a niche audience that’s willing to pay upward of $260 for a limited-edition pair of shoes. Some economists are bullish on ideas like Speedfactory and see it as the start of a much larger trend. “We are finally escaping from the manufacturing trap that we’ve been in for the last 20 years,” says Michael Mandel, chief economic strategist at the Progressive Policy Institute in Washington, DC, referring to the mass offshoring of production to Asia. Improvements in automation can now finally substitute for cheap foreign labor, which will naturally push factories closer to where the consumers are. adidas nmd online canada As manufacturing shifts from offshore mass production to customized, local fabrication, new jobs will open up for human workers, some of which have yet to reveal themselves. “We used to have distribution built around manufacturing,” Mandel says, referencing the centrality of offshore factories, “and now I think that manufacturing is going to be built around distribution.” And yet, for the moment, there isn’t a ton of incentive for Adidas to back out of its global supply chain. The company has done extremely well in recent years: In the second quarter of 2017, sales grew by 21 percent, and all signs pointed to a gain on Nike.